HIE Trading Ltd.

HIE Trading Limited (“HIE,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit https://www.hietltd.com, contact us, request information about our products or services, subscribe to communications, or otherwise interact with us through our website.

We handle personal information in accordance with applicable laws and regulations, including the Personal Information Protection Law of the People's Republic of China (PIPL), where applicable.

Depending on how you interact with our website, we may collect:

• Contact information, such as your name, email address, telephone number, company name, and business address.
• Inquiry information, including messages, product or service interests, quotation requests, and other information you provide through contact forms or email.
• Account and subscription information, where applicable, including login details and communication preferences.
• Transaction and business information, where relevant to an inquiry or business relationship.
• Technical information, such as your IP address, browser type, device information, pages visited, access times, and referring website.
• Cookie and usage information collected through cookies or similar technologies, depending on the tools enabled on the website.

Please do not submit sensitive personal information through general contact forms unless it is necessary and the submission channel is appropriate.

We may use personal information to:

Respond to inquiries and requests for information or quotations.

• Communicate about our products, services, and business offerings.
• Manage customer, supplier, and business relationships.
• Process requests, subscriptions, and transactions where applicable.
• Operate, maintain, secure, and improve our website.
• Understand website usage and diagnose technical issues.
• Send marketing or promotional communications where permitted by law and in accordance with applicable consent requirements.
• Prevent fraud, misuse, and unauthorized access.
• Comply with applicable legal and regulatory obligations.

We process personal information for specified and reasonable purposes, using methods that are lawful and necessary under applicable requirements.

Depending on the circumstances and applicable law, we may process personal information based on consent or another legally permitted basis.

Where consent is required, we will obtain it before the relevant processing takes place. Where separate consent or additional notification is required for sensitive personal information, disclosure to other processors, or cross-border transfers, we will follow the applicable requirements.

You may withdraw consent where processing is based on consent, subject to applicable law. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

Our website may use cookies and similar technologies to support essential functionality, remember preferences, understand website usage, and improve performance.

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

The actual cookies, analytics tools, and tracking technologies used depend on the services enabled on the website. Where applicable law requires consent or additional disclosures for particular technologies, we will follow those requirements.

We may share personal information when necessary with:

• Service providers supporting website hosting, maintenance, communications, analytics, and technical operations.
• Business partners or service providers involved in responding to your request or providing a requested product or service.
• Professional advisers or other parties where necessary for legitimate business or legal purposes.
• Competent authorities where disclosure is required or permitted by applicable law.
• Relevant parties in connection with a business restructuring, merger, or transfer, subject to applicable legal requirements.

We take appropriate steps to protect personal information shared with service providers and to ensure that its handling complies with applicable requirements.

We do not sell personal information as part of our ordinary business operations.

Our website may use service providers or infrastructure located outside mainland China. The actual locations in which personal information is stored or processed depend on our hosting and service-provider arrangements.

Where personal information collected in China is provided to a recipient outside China, we will comply with applicable cross-border transfer requirements under the PIPL and related regulations. Depending on the circumstances, these requirements may include informing individuals about the overseas recipient and relevant processing details, obtaining separate consent, conducting a personal information protection impact assessment, and satisfying applicable transfer mechanisms or exemptions.

We will not treat continued use of the website alone as consent to a cross-border transfer where separate consent is legally required.

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

We retain personal information only for the period necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.

When personal information is no longer needed, we will delete, anonymize, or otherwise handle it in accordance with applicable legal requirements.

Subject to applicable law and its exceptions, individuals may have rights to:

• Know about and decide how their personal information is processed.
• Restrict or refuse certain processing activities.
• Access and obtain a copy of their personal information.
• Request correction or completion of inaccurate or incomplete information.
• Request deletion when the applicable legal conditions are met.
• Request the transfer of personal information where the applicable requirements are satisfied.
• Withdraw consent where processing is based on consent.
• Request explanations of personal information processing rules as provided by law.

To exercise your rights, please contact us using the contact details below. We may need to verify your identity before responding. We will handle requests in accordance with applicable legal requirements.

Our website may contain links to third-party websites or services. These third parties operate independently and may collect and process personal information under their own privacy policies.

We encourage you to review the relevant privacy notices before submitting personal information to third-party websites. We are not responsible for the independent privacy practices of third parties, except where applicable law provides otherwise.

Our website is intended for business and general informational purposes and is not directed specifically at children. Where we process personal information of a child under the age of 14, we will comply with applicable legal requirements, including requirements concerning guardian consent and special rules for processing children's personal information.

We may update this Privacy Policy to reflect changes in our business, website features, information-processing practices, or legal obligations. Updates will be published on this page with a revised “Last Updated” date.

Where required by law, we will provide additional notice or obtain the necessary consent.

If you have questions about this Privacy Policy or wish to exercise your applicable personal information rights, please contact:

HIE Trading Limited
Address: Room 707, Block B, Weidonglong Building, Business No. 2113, Meiling Avenue, Longhua District, Shenzhen, China.
Website: https://www.hietltd.com/

Please use the contact details published on our website to submit privacy inquiries or requests.